A UK-based fintech that transformed their content marketing strategy, turning a scattered approach into a focused, high-performing engine for growth.
A UK Government-owned organisation that significantly improved audience satisfaction by making complex, technical content more engaging and accessible.
Most companies have two problems: they create content that doesn't resonate with their audience, and they fail to get it in front of enough of the right people.
You need both - content that delivers genuine value, and a promotion strategy that ensures it's actually seen. If you're struggling with either, that's where I come in. Just like I did for:
A large business brokerage that has tripled its number of referral partnerships and has seen an increase in traffic of over 400%.
Newcastle Strategic Solutions
Hannah Steel
James has been a fantastic addition to our team. His proactive approach to researching the sector resulted in him being able to translate complex concepts into informative and engaging content. His expertise and creativity has really helped us to enhance our strategy, leading to a much better ROI from our content marketing.
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Are currently creating content, but you aren't generating the results you want from it. You're looking for some support - additional resource and a second set of eyes on your strategy.
Understand the value of content marketing but haven't figured out a strategy yet. You also don't have any content marketing expertise in-house to help you do this.
or
Regardless, you will want:
To repeatedly and reliably create content that both resonates with your audience and achieves its goals.
A clear and focused content strategy that’s driven by deep and thorough research.
A strategic partner who works effectively to get your content the return on investment you actually want.
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Marine Management Organisation (UK Gov)
Rachel Foster
James provided invaluable content marketing support to the organisation, creating an effective strategy for us despite dealing with some very complex and technical information.
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Hi, I'm James.
In that time, I've completed projects with enterprises such as the UK Government, Universal Studios, and eBay.
Alongside my client work, I founded Converge, a content promotion tool that helps businesses reach and engage more of their most valuable audiences.
I also serve as a judge at the Content Marketing Awards and I am the author of the annual B2B Content Promotion Report, which tracks how companies promote and distribute their content.
Bottom line: I know B2B content marketing and I know how to get you a better ROI from yours.
I have over 15 years of experience in B2B content marketing, working with hundreds of companies based mainly across the UK, USA and Middle-East.
Call
07792 058 918
hello@jamestennant.com
