The most powerful content asset you’ll ever produce.

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Original Research

Original research is hard. That's why most companies don't do it.

But, done right, no other content asset is as effective at building authority, earning coverage, and starting conversations with the right people.

Studio Inter

Nick Johnson

The report James put together for us was excellent. Beyond being a genuinely valuable piece of content in its own right, it exceeded our ROI expectations. From a marked increase in engagement on LinkedIn to being consistently cited by industry leaders, blogs, media platforms, and influencers, the return was immediate and compounding. It opened doors to new conversations with key targets, podcast invitations and provided the foundation for months of repurposed content for our team.

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Original research reports consistently deliver the strongest content marketing returns.

Industry benchmarks place the average B2B content program ROI at 647%* when long-form, data-backed, authority assets like original research are used to build inbound pipeline and earn media.

* https://searchlab.nl/en/statistics/content-marketing-statistics-2026

I begin by working closely with you to choose a research topic that will resonate with your audience and support your strategic goals. From there, I'll design a concise, compelling survey - crafted to generate high-quality responses and valuable insights.

Once responses are in, I’ll analyse the results and shape them into your report - plus all the extra content you’ll need to go with it - to help you become a go-to voice in your industry. The goal is to give you something that actually sparks real conversations, keeps your content calendar full for the year, and helps you land the media features and engagement you're aiming for.

With the report finalised and the content assets and map created, my focus shifts to making sure it reaches the right people. I'll use a tailored promotion plan designed to get your research in front of your ideal audience consistently - including customers, influencers, media outlets, and industry stakeholders.

Stage

ONE

TWO

Stage

Creation

Promotion

Starting from £12,000

Starting from £1,000 per month

What do you get?

  • The Master Report: A professionally formatted document and accompanying article containing the study methodology, visual data representations (charts/graphs), core findings, selected contributions (from key industry targets) and executive summary.
  • The Raw Data Set: The full, cleaned, and anonymised response data, giving you the ability to perform your own analysis.
  • The "Insight Bank": A summarised document of key takeaways, pull-quotes, and useful nuggets of information, formatted specifically for easy copy-pasting into social media posts and articles.
  • The Content Map: A structured document outlining 12 months of thematic content derived from the report - including article headlines, social media angles, and data points for media pitches.
  • The Media Assets Kit: A folder containing high-resolution versions of all charts, tables, and infographics produced for the report, ready for use in presentations, blog posts, or PR kits.

You will receive a complete, ready-to-launch report package including:

One of the biggest advantages of original research is its staying power. Well-crafted research remains valuable and quotable for months (even years) after it is published.

And if repeated annually, it compounds into a flagship asset that builds authority, earns coverage, and creates anticipation each time it’s released.

It's easily one of the highest-return content investments you'll make.

FAQ

Is your original research service end-to-end?

Yes. I’ll work with you on every stage: selecting the right topic, designing the survey, running and promoting it, and finally turning the results into an engaging, well-designed report. I’ll also promote the research to your ideal audience and the media platforms that influence them.

How long does this typically take?

On average, it takes around 6 months from conception to delivery of a compelling research report. For annual research, promotion typically runs for 12 months. For one-off reports, the promotion period can be extended depending on your goals.

How am I billed?

Billing is split into two stages: 50% upfront, and 50% upon delivery of the final report.
Each project includes 12 months of promotion. Promotion beyond that period can continue on a monthly retainer.

Do you have a money back guarantee?

I don’t offer refunds, but you’re free to cancel my services at any stage if you feel it’s not the right fit. Any work completed up to that point will still be delivered. 

What sectors are you most comfortable with?

I've worked with B2B businesses from almost every sector and vertical you can think of, so there's nothing I wouldn't feel comfortable working on. 

Let's have a chat and we can discuss your particular industry and target audience.

Call

Email

Contact

07792 058 918

hello@jamestennant.com